For several years, FMC has offered unique creative bespoke tours, urban explorations, art talks, galleries and artist studios' visits, food tasting, music concerts, corporate and cultural events, short trips.
In conceiving our programmes, we look at diversity and various urban areas, observe trends, hunt for hidden gems, spend time to talk to residents, try to understand people aspirations and connect with the local artistic community. Passionate by urban developments, we want to be part of the global placemaking movement.
The types of clients we serve include: property developers of new mixed used development, hotels, local authorities, property owners associations, housing associations, business organisations and not for profit agencies.
We immerse ourselves in the identity of the area by conducting a research on the cultural heritage and history of the place. We carefully scrutinise the people who live and work there. We look in particular at the issue of diversity among users and their various schedules. During that phase, we talk and liaise with residents, businesses and officials and make sure that we hear their views, assets and aspirations. The key for us is to involve at an early stage potential users such as residents, entrepreneurs and visitors.
We brainstorm ideas and create a mood board as well as a 3D simulation of the venue with our recommendations. We then set a strategy and design a programme of creative activities to create and stimulate an attachment to the place. We also make suggestions on how to transform the space. We propose a budget. This can include regular creative activities, one-off event, public artworks...
We control project budgets, prepare a risk assessment, hire props, equipment and materials, recruit, negotiate contracts and manage artists, entertainers, crafts specialists, designers and staff. We liaise with security officers, police and ambulance services. When relevant, we also create partnership opportunities with local community organizations, public bodies, creative and cultural partners.
Our client has instructed us to organise the launch event of a new mixed-used development located along the river. We created and managed a three day launch event including an official ribbon cutting ceremony with city officials, a day event with more than 30 street performers taking over the entire venue followed by a community day with children activities, demonstrations and stalls involving the local community.